Hale Academy

Hale Academy wanted to create an online and overall image that would be a bit more edgy, yet still extremely functional in regard to parent/teacher/student interaction. Basically, we are looking to market to parents that are very interested in their child’s educational development. Hale Academy has an image of setting itself apart from typical ideas of how a great education is achieved. It is not necessarily about popular culture, it is about integrity and a foundation for children that will last throughout their education. This is much deeper than social educational exposure. Hale Academy wants and “is” an image that says ‘we are different, effective and professional’. We really think that we helped to capture this image and translate it visually. We started out with flash animation designed into the header. This had to compliment the rich and fun graphical design of the website. With a custom calendar feature that could be updated as new events came up, keeping track of the various goings on at the school was easy. This was partly due to our technical prowess and the content management system we used. Hale is a wonderful school and a great client to work with.