Small businesses spend about $3000 annually on marketing. While that number has remained flat, the portion spent on digital marketing – including websites, online advertising and social media – has increased dramatically this year. – BIA/Kelsey

More than half of small businesses spend less than $2500 annually on marketing, and lack of time is one of their biggest marketing challenges. A new study by Merchant Circle shows how they’re spending their limited marketing resources. –  Merchant Circle

The average customer acquired via Facebook spends 30 percent more in their lifetime than the average customer acquired via Groupon and 8 percent more than the average  customer acquired via Google Ads. — MediaPost

Social media may be three-times as effective as TV for political campaigns that are trying to target small business owners. – Merchant Circle

For 34% of women aged 18-34, checking their social media account is the first thing they do when waking up – even before using the bathroom!  — Oxygen Media